Ch. 19: Audience Hack That Changed Everything

Chapter 19. Do a Potential Audience Audit

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In this episode of Market Your Message, hosted by Jonathan Milligan, we dive into Chapter 19 of the book 'Launch Your Platform.' The discussion focuses on conducting a potential audience audit to identify and engage with untapped digital connections. Jonathan guides listeners through a three-step process to uncover and activate their extensive, yet often overlooked, networks.

00:00 Welcome and Introduction
00:44 Chapter 19 Overview
02:19 Why Assuming You Have No Audience is Flawed
03:16 How to Conduct a Potential Audience Audit
03:31 Step 1: Identify Your Pockets of Online Influence
05:28 Step 2: Identify Ways to Engage Your Existing Connections
06:06 Step 3: Tally Up Your Total Potential Audience Reach
07:07 Day 19 Exercise
08:24 Day 19 Key Takeaways

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Transcript

Speaker 37: 0:40

Hello and welcome to the Market Your Message show. I'm your host, Jonathan Milligan, an author of the Your Message Matters book series. We are currently going through book number two in the series called Launch Your Platform, a 21 day launch plan to build your personal brand and share your story online as a writer, coach or speaker. And as a special thanks to you, my podcast listeners, I'm releasing the audio book. One chapter at a time. If you'd like to grab any of the books in the series, just go to platformgrowthbooks. com. Okay. Let's jump in to today's reading.

1:24

Chapter 19. Day 19. Potential audience audit. When Alexander Graham Bell invented the telephone in 1876, he likely didn't foresee the impact it would have on global communication. Within 50 years, over 150 million people worldwide had telephone access. This transformed how humans interacted around the world. Today, many entrepreneurs doubt their ability to find an audience. They have access to technology exponentially more powerful than Then bells telephone. This chapter will shatter the myth that you have no audience by adding up your connections across the today's digital networks. You will uncover a surprisingly large potential audience for your platform launch. With some diligence and creativity, you can get your message out to hundreds or thousands of people right from your laptop. Day 19. Do a potential audience audit. Most people assume they have no audience to share their message. Without an email list, social media following, or existing platform, they believe no one will hear what they have to say. This leads to hesitation and self doubt about launching a website. Program or information product. This keeps people from starting because they assume no one will listen. However, this belief is flawed when examined more closely. While you may not have a large audience now, you likely have access to far more people than you realize. By leveraging today's digital networks, you can reach people across the globe at scale. The key is to audit your existing connections and contacts methodically. Why assuming you have no audience? We now live in a world of abundant potential contacts. With social media and global interconnectivity, our networks have massively expanded. Over decades of career and life experiences, you likely have hundreds of contacts across various contexts. Dormant connections from your past can be reactivated. New contacts can be made based on shared interests. With some targeted outreach, you can turn these connections into an engaged audience. Beyond this, your existing contacts have their own networks too. As we'll discuss later, by sharing your message with your network, it can spread through word of mouth to entirely new audiences. The takeaway is you have far more potential reach than it appears at first glance. But you need to put in the diligent work of auditing and activating these contacts. How to conduct a potential audience audit. Let's walk through a simple three step process that will allow us to see the kind of reach we actually have. After you complete this process, you'll be encouraged that you have access to more people than you originally thought. Let's get started. Step one, identify your pockets of online influence. The first step is to simply identify all the places online where you already have connections. Make a comprehensive list of everywhere. You have any type of existing digital reach place, a check Mark next to any of the following assets you have access to email list of subscribers, contacts in your personal email, personal Facebook profile. Friend list, messenger list, and a Facebook post Facebook business page, formerly called fan page, Facebook groups, you manage YouTube subscribers, Instagram followers, Snapchat contacts, Twitter followers, LinkedIn connections. The key here is to brainstorm and write down all your potential pockets of influence across platforms that can help you You likely have more digital access and reach than you think once it's mapped out. But what if you don't want to feel like you're promoting your business to your friends and families? If you are concerned with this, then let me share a little pro tip for Facebook. Write a Facebook post on your personal profile that asks a simple question and then tag all those who respond. Let's walk through how this works. If I were a book writing coach, I might publish a Facebook post that says, Who here has thought about writing a book someday? I would then add every person who commented to a Facebook friend list labeled, Book writing friends. In the future, when I promote my business on my personal Facebook profile, I can publish a post that only gets viewed by my book writing friends list. Over time, You can occasionally publish to your entire friend list and slowly add more targeted friends to your custom friend list. This will allow you to publish more frequently to the segment of your friends who are interested in your topic. Step 2. Identify ways to engage your existing connections.

Speaker 28: 6:12

After auditing and identifying all the places with existing digital connections, determine how to engage and reach out to those audiences on each platform. Each social media network and communication channel offers unique messaging options. You can engage your Facebook connections with posts. You can engage your Instagram connections with stories and posts. On LinkedIn, you can engage connections through direct messaging. You can engage your email contacts through personalized outreach campaigns. The goal is to determine the best communication method for each media channel. Step three, tally up your total potential audience reach. The final step. Is to add up all the audience connections you mapped out across platforms into one combined metric. A study by Social Media Today found that the average social media user underestimates their total reach by 75%. For example, by tallying up your Facebook friends and profiles, LinkedIn networks, and Instagram. Email contacts and more. You may find you have access to hundreds or even thousands more people than you realized. The key takeaway here is that your total combined potential audience across all digital assets is much greater than any single platform or channel alone. Don't discount all the overlapping networks and unique connections you likely have accumulated by doing this entire audience audit process. Most people uncover significantly more reach than they ever assumed possible. At first, the power comes from compiling all these fragmented pieces together into one unified understanding of your true potential impact day 19 exercise, conduct your own potential audience audit. Now that you've learned the steps to audit your existing assets and tally up your total audience reach. It's time to put this into practice. Set aside 10 to 15 minutes to complete the following one, open a blank spreadsheet or document. List out all your existing online profiles, accounts, groups, and digital connections. Cast a wide net, including platforms like personal Facebook profile, Twitter, LinkedIn, email list and contacts, YouTube, Instagram, Snapchat, Tik TOK, Facebook groups, and more to determine creative ways you could engage each audience. Taylor posts, messages, and campaigns to that platform. Three, add up all your connections into totals for each section. Then combine them into a grand total reach metric. Analyze the results, which platforms offer you the biggest audience reach, which could you further cultivate growth and connections? Were you surprised by the total number through this quick exercise? You will understand exactly how many people you truly have the ability to reach online right now. The unlocked potential is there. Now start figuring out how to activate it. Day 19 key takeaways. You likely have more connections than you assume across digital networks. Methodically audit all online and offline contacts and communities. Organize contacts into priority tiers for targeted outreach. Leverage tools to manage large contact databases for outreach.