The Secret Behind Every Great Teacher, Speaker, and Author (Ch 3. Scale Your Income)

The Power of Teaching Frameworks

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In this episode of the 'Market Your Message Show,' host Jonathan Milligan delves into Chapter 3 of his 'Your Message Matters' series, focusing on the power of teaching frameworks to scale your business. He emphasizes the importance of creating clear, simple, and actionable frameworks that serve as visual guides for your audience. Milligan highlights the benefits of frameworks, such as providing clarity, simplifying complex ideas, and building trust. He also offers a step-by-step exercise to help you create your own teaching framework, which includes defining the transformation, identifying key milestones, creating a visual representation, using the framework to build out content, and testing and refining it. This episode aims to help writers, teachers, speakers, and coaches effectively scale their message and business.

00:00 Welcome to the Market Your Message Show
00:42 Introduction to Teaching Frameworks
01:49 The Power of Frameworks: Simon Sinek's Golden Circle
03:25 Why Most Teaching Misses the Mark
04:52 Steps for Building a Teaching Framework
09:04 Today's Exercise: Create Your Teaching Framework
10:18 Key Takeaways on Teaching Frameworks

Transcript

0:00

Hello and welcome to the Market Your Message Show. I'm your host, Jonathan Milligan, and we're currently going through Book five in my your Message Matter series, and it's all about scaling your income. We're gonna cover over 12 different income streams you can use as a writer, teacher, speaker, or coach. And we're just getting started. This is chapter three. You can go back and listen to the first two and we're released. The audio book one chapter at a time as a thank you for being a part of our show, and we just wanna be a blessing, a resource to help you demystify this process of taking your personal brand and building a business around it. Today I wanna talk about probably my favorite topic because it's the foundation to everything I do, and it's the power of teaching frameworks. When you put together visuals. And one page frameworks that map out how to teach something step by step. It's an incredibly powerful tool, and I'm surprised more experts, more speakers, teachers don't use this and don't talk about this. So I'm really excited to get you into this. Today. If you want a copy of the book, either a hard cover, paperback or Kindle version to go along with the audiobook, you can of course go to Amazon, search for my name or search Scale Your Income. You can also go to almost any bookstore online or in person and get a copy. But you can also go to platform growth books.com and get a copy there. Alright, without further ado, let's get into chapter three, the Power of Teaching Frameworks. Chapter three, the Power of Teaching Frameworks. Simon Sinek wasn't an overnight success. He spent years trying to figure out why some companies seemed to inspire loyalty and thrive while others struggled. One day he stumbled upon a simple idea. He realized that the most successful companies like Apple and Southwest Airlines didn't start by telling people what they did or how they did it. They started with why. They tapped into a purpose that resonated on a deep emotional level. Cynic called this the Golden Circle, a framework that placed a Y at the center of everything. When cynic first shared this idea, it was in a small casual talk, but the power of his framework was undeniable. People could immediately understand it. It was simple, visual, and actionable. The Golden Circle wasn't just an abstract idea anymore. It became a roadmap for leaders to follow from that one framework. Cynic influence exploded. He made it a bestseller, a TED Talk with millions of views and a sought after consultant for top companies. That's the power of a framework. It simplifies complexity. It gives people a clear path to follow. When done right, a teaching framework becomes the backbone of everything you do. Whether it's writing a book, giving a keynote, or designing a course. The clearer and more actionable your framework is the easier it is for people to trust you as their guide. This chapter will show you why building a teaching framework is one of the most powerful things you can do to scale your message and your business. Why most teaching misses the mark? Most people try to teach by dumping all their knowledge onto their audience at once. They share everything they know. Thinking more information will lead to more understanding, but it doesn't. The truth is that people can't absorb that much at one time. It's overwhelming. They might not along, but deep down they're feeling lost, wondering how it all connects. This is what happens when there's no structure. People want clarity. They wanna know exactly how to get from point A to point B. When you throw too much at them, they end up doing nothing because they don't know where to start. It's not a lack of effort on their part. It's a lack of direction. What most people need is a clear, simple path. They're looking for someone to break things down into steps so they can feel confident taking action. This is where a teaching framework comes in. It's a map that shows them where they are. Where they need to go and how to get there. Without a framework, your message gets lost in the noise. It might be valuable, but without structure, it's hard for people to see how it applies to them. When you create a clear framework, you give people a visual guide to success, and suddenly everything clicks. They can see the big picture and understand the steps they need to take. Instead of bombarding them with information, you're offering a clear path they can follow. It's like giving someone a GPS instead of just telling them to drive. Steps for building a teaching framework. Before I write a book, create a course, or launch a membership site, I take some time to create a teaching framework. It could be the old high school teacher in me, but I find it to be an effective tool. I'm honestly surprised. More subject matter experts don't use this strategy ready to create yours. Let's walk through the steps I take every time I design a new teaching framework. Define the transformation. It all starts with knowing what you're trying to accomplish. What's the end result you're helping people achieve. Maybe you're guiding them to build a business, or maybe it's a personal transformation, like gaining confidence or improving their health. Whatever it is, you need to be crystal clear about the destination. Without a defined transformation, your audience won't know what they're working toward. Think of it like trying to follow a trail without knowing where it leads. It's confusing and discouraging. Your job is to show them the end goal so they stay motivated. As Stephen Covey said, begin with the end in mind. When you know where you're going, it's easier to create the steps that will get you there. Identify the key milestones. Once you know the transformation, the next step is to break it down into key milestones. These are the big essential steps that move someone closer to the end goal. Think of these milestones as checkpoints. They're markers that tell people they're on the right track. Each one should represent a clear shift in progress. For example, if you are teaching someone how to start an online business, a milestone could be setting up their website. Another might be building an email list. Each milestone is a significant step forward. Imagine building a house. You don't start with the roof, you begin with the foundation. Then move on to the walls, and finally the roof. Each step builds on the last, and that's exactly how your framework should work. Create a simple visual representation. A picture is worth a thousand words. When you take your framework and turn it into a visual, it becomes much easier for people to grasp. A one-page diagram can do more than a hundred paragraphs to explain your process. Your visual should be simple enough that someone can understand it in seconds. Think of Donald Miller's StoryBrand framework. It's a straightforward story map that shows the journey from problem to success. It doesn't get more complicated than it needs to be. Your framework doesn't have to be fancy. It could be a funnel, a roadmap, or a series of steps. What matters is that it's clear and easy to follow. Use the framework to build out content. Once you've created your framework, it becomes the foundation for everything else. It's not just a diagram. It's the blueprint for your entire message. Your framework can guide the chapters of your book, the modules of your online course, or the main points of your keynote talk. Each step of your framework can become a deep dive into its own section of content. If your framework has five steps, that's five chapters, five modules, or five lessons you can teach. This creates consistency and makes your message feel cohesive. Think of your framework as the skeleton of a skyscraper. Each floor, the chapters, modules, or lessons gets built on top of the same structure. It all works together to create something solid, test and refine the framework. Your framework isn't set in stone. In fact, it's a living tool that you can adjust over time. After you've used it in a few talks or worked through it with clients, you'll start to see what works and what doesn't. Just like you test a bridge before letting cars cross. You need to test your framework. Run it by a small group, use it in a workshop, or try it out in a keynote speech. The feedback you get will help you refine it and make it stronger. Jim Collins, author of Good to Great Said Good is the Enemy of Great. Your framework might be good at first, but with feedback and refining, it can become great. Don't be afraid to tweak and improve it as you go. Today's exercise, create your teaching framework. Here's a step-by-step exercise to help you create your own teaching framework. First, write down the transformation you help people achieve. Be as specific as possible. Focus on the end result your audience will experience once they followed your process. Next list three to seven key milestones that represent the major shifts your audience needs to make to achieve that transformation. Think of these as the essential steps that move them closer to the final goal. Now, draw simple visual representation of these milestones and sequence. This could be a diagram, a funnel, or even a roadmap. Whatever feels natural for your process, keep it clear and easy to follow. Once you have your visual, use it as the foundation to outline the chapters of your book, the modules of your course, or the structure of your talks. Each milestone can serve as its own section helping you build out your content with consistency. Finally, test your framework with a small group or in a live setting, gather feedback on whether it's easy to follow and where it might need improvement. Use this feedback to refine and strengthen your framework. Key takeaways, A good framework provides clarity. It simplifies complex ideas. This makes it easier for your audience to engage with your message. Your framework serves as the foundation for all your content, books, courses, coaching and keynotes. A visual teaching tool builds your audience's trust in you. This leads to better results in stronger relationships.